A well-considered marketing plan is key to achieving the best possible outcome when selling your home. From the tactics used right through to identifying your target audience, there are many things to consider.
Always sit down with your agent to discuss the marketing plan before you get started.
Your agent should come to you with a clear and concise plan to maximise your reach before you get started. From our experience, the best marketing plans will consider the following.
1. Target Audience
The first thing to consider before launching into your plan is your target audience. Who are your potential buyers? Where do they come from? What stage of life are they in? This will be dictated by several factors including location, price, the features of your home and more.
There are many types of buyers, too. These include first home buyers, investors, developers, and those looking to upgrade or downgrade. The features that different types of buyers look for in a home are different, as are the types of marketing they best respond to.
2. Diversity
The best plans integrate a diverse range of advertising media to increase exposure. These include print (newspaper and magazines), signboards, letterbox drops, internet sites, social media (such as Facebook or Instagram) and search advertising, just to name a few.
In today’s age, a digital campaign is standard and includes listing of your home on popular real estate sites such as realestate.com.au and Domain. Each medium, however, will have parts of their audience that don’t overlap with others – so it’s important to cover all bases. However, always ensure that your strategy is clear. Keep in mind who you are targeting with each medium and why. This will maximise your impact, especially on the digital side.
Belle Property Central Coast’s recent campaign for the record-breaking sale of 6 Bulkara St, Wagstaffe, was one of our largest and most diverse to date.
3. Timing
Timing is everything. Discuss your agent’s plan for when they intend to open your home, and how your advertising campaign aligns with this. At Belle Property, we consider this on each individual channel, and will often advertise at different times on different media to maximise your reach. This is because we can determine when your target audience is most active on various social media platforms using online analytics.
4. Presentation
Your buyer needs to be able to see themselves living in your home. This one may seem obvious, but ensuring that your home presents well is key. Our agents at Belle Property are deeply passionate about presentation and always want every home to look its best. We encourage all clients to have their homes styled prior to photographs being taken (and open homes).
A thorough clean and tidy is also a must (both inside and outside), and there are often plenty of other small improvements that can be made to your home before listing – you can read more property styling tips here.
5. Professional Content
Professional copywriters, videographers and photographers know how to use their skills to their best effect. You can research previous listings and let your agent know what you like from a marketing perspective before listing your property. At Belle Property, we want prospective buyers to feel an emotional connection when they enter a home, and our team of professional creatives are always on hand to make this happen. We love telling vendor stories, showcasing unique features and taking a boutique and tailored approach to our marketing. After all, every home is different.
Now is the perfect time to sell. If you’re curious about your home’s value or are interested in exploring the market, Contact the Belle Property Central Coast team for your complimentary lifestyle plan on (02) 4385 2141.
